KNews, Jakarta- Bates Chi&Partners, Jakarta announced Ratna Puspita’s coming on board as Executive Creative Director beginning August 2017. Until recently, Ratna was the only female Senior Creative Director at Mullen Lowe, Jakarta playing the creative leadership role on prestigious corporates like Unilever, Garuda, Indofood and Danamon. Ratna is the first ever from Lowe Indonesia to be sent to SXSW, Texas and to the Mullen Lowe Institute, New York.
Previously, Ratna has had stints at JWT, Ogilvy handling a veritable mix of global and local brands like Fanta, Sprite, Dove, HSBC, Sunsilk, Axe, Orang Tua Group and Konimex to name a few. Her huge interest and passion in talent development and innovation also led her to initiate internal learning & development platforms for the companies; JWT Discovery for JWT and Lowe Space for Mullen Lowe. Much awarded, Ratna has, over the years, won consistently at both local and international award shows like Citra Pariwara, LIA, Busan, Adfest and Spikes, amassing a total of more than 60 awards and nominations.
Commenting on this development, David Mayo, Regional CEO, Bates CHI&Partners, says “Our business in Jakarta has gone from strength to strength in recent years with the development of core skills across all digital and social media. However, we have been steadfast in our commitment to building Jakarta’s most agile and potent Creative department. In both 2016 and 2017, teams from BCHI Jakarta won the Junior Lions competition and went to Cannes, and now as the only female ECD in Indonesia, Ratna joins our management Exco. Ratna is a true force and she comes to help take us up, to take us forward and to take us into our Next chapter.”
B Ramanathan, CEO, Bates CHI&Partners, Jakarta commented “Ratna brings in a combination of solid experience across global and local brands and her passion for guiding, mentoring and nurturing talent. She is ideally suited to leading a capable and talented bunch of young creatives that we have.”
Ratna says “I always believe advertising is like a super power. It will be positively impactful, if used wisely. And together with my new challenger team here at Bates Chi Jakarta I can’t wait to produce work that people actually choose to engage with.”